Have you been to any stores in the past 24 hours? Most likely you went to take advantage of the great sales that are being offered at this time of year.
Now let’s see.. How did you happen to hear about the sale? Are you a fan of this business on Facebook? Did you follow their tweets? Did you get an email notification from them about a specific sale?
Have you seen an ad in the paper? Maybe you just happened to be walking in the mall and the great music or the shop window caught your attention.
If you were not a fan or email recipient you would still be going in, browsing, and perhaps even making a purchase. Now how about the repeat business opportunity?
Were you asked to join the rewards club? Were you asked if you would become a fan on their Facebook page? Were you given instructions about special promotions on their website?
I know we all love to shop when we can get a great deal and who would not want to come back if we can even get another deal?
Only one place of business today offered us another 20% savings on the next purchase. Yet none of the many stores we visited today suggested we become fans or followers or even asked for our email to receive extra additional savings. Amazing!
How often do you just decide to pull into a store because you are in the mood? How often do you find yourself visiting a store for the first time?
Have you found yourself visiting a specific retailer because you received a promotion offer from them?
Who know when will be the next time I’m in the neighborhood of that specific retailer. However if I enjoyed the products I purchased, and the experience I had I would most likely want to be able to get another opportunity to either visit the business, or at last stay in touch through the various options of email marketing, social networks, blogs, video and more..
Better luck next time….
Ariel Dagan, Director of Operations
Tech Success Incorporated
Your Helping Hand in this Digital Age
Simple Solutions for Social Media Management
(508) 965- 8570
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